Brandy Melville was created in 1970 by Silvio Marsan and his son Stephan, in Italy, and only opened its first store abroad in 2009 on the UCLA's campus (University of California) in Los Angeles. Today the brand has more than 60 stores around the world.
In this placement, Cushman & Wakefield acted on behalf of the building owner, COPORGEST.
According to João Esteves, from the retail department of Cushman & Wakefield, "One of the key factors for this brand's success is the stores location in the main high street retail areas around the world. The choice of Chiado for the opening of the first store in Portugal confirms Brandy Melville's expansion strategy”.