Cushman & Wakefield was responsible for the opening of the latest Magnum pop-up store in Lisbon. After the opening of this type of store in several European cities like Paris, London, Milan or Amsterdam, Magnum now has a space in Chiado, Lisbon.
The Magnum Pleasure Store, which will be open until October, has over 300 m2 and is located at Largo Rafael Bordalo Pinheiro. Cushman & Wakefield acted on behalf of Magnum (Unilever) looking for and negotiating a space for this new concept.
In this temporary store, Magnum invites consumers to customize their Magnum. Consumers create their own Magnum by selecting the type of chocolate and their respective toppings, with over 200 possible combinations.
According to Tiago Pereira, from Cushman & Wakefield Retail Department, "Since the beginning, our client's intention was to be present in one of the most trendy areas of Lisbon, the Chiado. The choice of a space next to Largo Rafael Bordallo Pinheiro is based on the consolidation of this neighbourhood as a centre for concept restaurants since its recent redevelopment. Combining the location with a spectacular concept like the Magnum Pleasure Store, the ingredients for what will surely be one of the successes of this summer are gathered."