The main objective of this venture was to attract a set of trendy, mid-to-high level retailers that could make Passeio dos Clérigos a successful shopping district. The opening of HUGO, a brand of Hugo Boss, which stands out for its contemporary and purist design, with daring cuts and creative details, has confirmed this strategy and bolsters the offer of quality products in the area. The area now has an occupancy rate in excess of 90%, and includes brands like Max&co, Diesel, Liu Jo, RCC Camisas and Paez. The brands Hoss and Fly London are also set to open stores soon. The restaurant CLÉRIGOS (owned by the renowned restaurant Shis), Costa Coffee and Segafredo complement the project.
According to Tiago Baptista, managing director of Hugo Boss for Iberia, “The location for the HUGO STORE was chosen because it was perfect for the brand with its modern, avant-garde and trendy character, and therefore suitable for the new image of Passeio dos Clérigos. It was an excellent decision, as has been the case for other transactions with C&W”.
Isabella Jurado-Blanco, associate of Cushman & Wakefield’s retail department, said “C&W has been doing business with this respected international luxury brand of German origin for more than 20 years, when we secured the flagship store on Av. da Liberdade, followed by Quinta Shopping, in Quinta do Lago in the Algarve and now Passeio dos Clérigos. It is always a pleasure to deal with companies with this level of visibility and professionalism, and we expect to maintain the excellent relations we have with the brand in its ongoing expansion”.
Passeio dos Clérigos was designed by the architect Pedro Balonas, and occupies a gross leasable area of 3,600 m2. Resulting from the complete overhaul of the former Praça de Lisboa square, Passeio dos Clérigos was created on a floor above the existing parking lot, creating a direct connection between two of the greatest attractions of the city: Torre dos Clérigos and Livraria Lello.